Never had an interest in Surface until i saw "the making of Surface" video.
I was amazed how the keyboard sticks so strongly to the tablet. I figure they must use Neodymium magnets, but may be annoying to take the keyboard off. Liking the color schemes of them too though for $100 kb, kinda stuck with whatever color you choose.
I have a 1st gen Ipad, use it everyday but aside from keeping the apps i paid for and the higher res screen, not as much incentive to get an Ipad 3 considering the prices between them are the same and with Surface i would get the KB and built in kicksta